The Zebra is a VC-funded startup with a nationwide auto insurance comparison platform. Think: Kayak, but for car insurance.
At The Zebra, I worked with the editor to push content strategy in order to drive press mentions and grow our readership. I pitched, researched and wrote original content focused on auto industry news and trends, like driverless cars and ridesharing competitors, for The Zebra's online publication, Quoted.
A few favorites:
- How a Fake Town Will Change the Future of Driverless Cars
- Roads Paved in Plastic May Be Around the Corner
When the editor left for a new opportunity, I acted as interim content editor for five months, during which I developed a brand style guide and managed contract writers (reviewing pitches, assigning articles, and editing three posts a week for clarity and brand voice).